Azerbaijan's tourism potential is being highlighted at the OTM Mumbai 2024 (Outbound Travel Mart), which began on February 8 and is organized by the State Tourism Agency and the Azerbaijan Tourism Board.

The exhibition will run until February 10 in Mumbai, India, offering visitors insights into Azerbaijan's rich historical and cultural heritage, gastrotourism, winter tourism, mountain ski resorts, winemaking, health tourism, ecotourism, and other tourism destinations and products.

In addition to “Azerbaijan Airlines” CJSC and Shahdag Mountain Resort, 15 local tourism industry representatives are participating in the event, engaging in B2B meetings to promote Azerbaijan’s tourism and explore cooperation opportunities.

It is noteworthy that visitors from India ranked 4th among foreign nationals visiting Azerbaijan in 2023. Last year, 117,302 Indian citizens visited Azerbaijan, marking a 93% increase compared to 2022 and an 80% increase compared to 2019.